Tutorial 2

1. Describe an organization that you know well. Identify message functions and the structure of that organization.

a global engineering manufacturing company

MESSAGE FUNCTION

what communication does or how it contributes to the overall functioning of the organisation.

Organizing function : STEC delivers Employee Handbook to all employee.

Relationship function: Orientation, Booklet of Guidance for Expatriates

Change function : Provide managerial level employee Blackberry

for immediate responses to work.

Offers team building and allow discussion with area supervisor and

surveys to exchange information and get feedback.

2. Describe the culture of the same organization.

Top down communication style.

HR Director Ms Pat Chung

|

HR supervisor Mr Badrul

|

HR assistant Mr Zaiem

Functioning structure of organization

E.g. An invoice is not charged on STEC until the proposal is passed to get approval from Purchasing Department.

3. Debate whether or not whether we should view communication as the fundamental organizational process.

In this complex & information rich society, the key to organisation excellence is effective communication. In an organisation process, both human and technological are responsible for solving the increasingly complex problems creatively.

Organization of today and tomorrow need competent communicators at all organisational levels.

4. Which of three approaches (functional, meaning-centered, or emerging perspectives) to organizational communication do you think better describes organizations? Why?

5. Describe a circumstance you have observed when organizational communication influenced effectiveness.

STEC appreciation night year 2011 was successfully organised within 2 months as the organizing committees formed a team of 8 were highly communication competent (knowledge, sensitivity, skills, values)

With the understanding and practices of (knowledge sensitivity, skills and values) organization communication, employees get to know message functions of organization: inform, persuade, command, instruct and integrate.

Reference: Fundamentals of organizational communication: Knowledge, Sensitivity, Skills and Values